Our AI Appointment Strategy Is Simple:
1) Get Patient Leads: Generate leads via online ads and other sources.
2) Patient Interaction: Patients respond to AI outreach, call directly, or select a preferred appointment time via a booking widget.
3) AI + Front Desk Coordination: AI live transfers ready patients to your front desk or notifies your team to follow up and confirm a time in your schedule.
đĄIf a lead calls your AI number, weâll transfer them directly to your front desk phone, as they have high intent.
Why AI Outreach Works
Leads are potential patients whoâve shown interest, like filling out a form. But sorting through them and making calls eats up your time.
Thatâs where our AI steps inâit filters out uninterested or unqualified leads and contacts every new lead within minutes, which is crucial! Harvard Business Review found that responding within 60 seconds boosts scheduling by 21x:
Patient Lead Notifications
Youâll receive notifications via text and email when:
A patient lead chats with AI or selects a preferred time to book and is awaiting a call from your team to confirm scheduling.
A patient lead has been transferred to your front desk.
Examples:
Dashboard Fundamentals
Our dashboard includes several tabs (described in other articles), but to keep things simple, the two you should focus on daily are Conversations and Track Patients.
Track Patients Tab Overview
This tab shows where patient contacts are in their journey. They can be moved automatically by the AI, or you can move them manually based on your conversations with patients. Click the drop-down arrows below to see an explanation of each stage:
âď¸ COLD Leads (AI Engaged)
âď¸ COLD Leads (AI Engaged)
AI is actively engaging the lead to get them to respond
No manual contact required
đĽ HOT Leads
đĽ HOT Leads
Contact ASAP. Follow the Appointment Booking Workflow below.
The AI is disengaged
⨠AI Follow Up
⨠AI Follow Up
Drag people here if no response from your initial contact
Drag people here if you have sent an outbound text, and are waiting for a reply
Drag people here if you have sent a payment link, and want to remind the person to pay
No manual contact required
AI will follow up 3 times before moving the lead to the recycle list
âťď¸ Recycle List
âťď¸ Recycle List
Automatically moved here if no response in ⨠AI Follow Up
No manual contact required
Can reach out with future messages to re-engage
đ Appt Booked
đ Appt Booked
Drag people here manually once an appointment is booked
If a patient tells your AI that theyâve already booked, theyâll be moved here automatically
â Cancel/No-Show
â Cancel/No-Show
Drag people here manually if they cancel or no-show
â
Showed
â Showed
Drag people here manually once the lead has shown up
Appointment Booking Workflow
Follow this workflow in Dently AI whenever you get a Hot Lead. It works together with your AI to maximize appointments.
Step 1: Review the Patient Conversation
Click the Conversations tab in your software sidebar and find the hot patient lead:
Step 2: Dial the Hot Lead (Twice)
You can make the call from your office phone, or directly from our dashboard. Always dial twice if they don't pick up the first time. This increases pickup rates.
Step 3: If They Don't Pick Up: Send a Text
We recommend sending the âInitiate Bookingâ text template, saying:
"Hi [NAME], letâs get you scheduled! Our next available appointment is on [DATE]. Would that work?"
âHow to add a text template:
đĄYou can text the patient lead back and forth until you find a time that works for them. Patients are more likely to respond when the message comes from the same number they used to chat with the AI.
Step 4: Send Text After Successful Scheduling
Send a confirmation text to the patient letting them know theyâre booked, for example using the âAppointment Bookedâ template.
Appointment Booking Troubleshooting
The most frequent marketing challenges we see in dental practices are:
⢠Patients are not answering
⢠Patients are not showing up
⢠Patients are hesitant to place a card or deposit to secure their appointment
If youâre experiencing any of these, weâve created a resource that explains the best solutions for each. Click here to view the troubleshooting guide.
FAQ
Will All Patient Leads Be Qualified?
Will All Patient Leads Be Qualified?
Ad targeting isnât perfect, and youâll likely receive some unqualified leads (e.g. people located too far from your practice). Your AI and ads improve patient targeting over time and aim to minimize unqualified leads.
What If My Front Desk Misses a Live Call Transfer?
What If My Front Desk Misses a Live Call Transfer?
Call the patient number from the âHot Patient Leadâ notification sent to your phone and email. Pick-up rates may vary, so itâs best for your front desk to be available to take live transfers during your business hours!
What Sources Are Used to Generate Patient Leads?
What Sources Are Used to Generate Patient Leads?
We generate leads through online ads (such as Facebook ads), your AI Receptionist, SMS System, and Referral Rocket System. Leveraging all channels maximizes patient opportunities!
Can AI Book Directly Into Our Calendar?
Can AI Book Directly Into Our Calendar?
As your growth advisor likely mentioned, the AI books into your calendar by sending patients your scheduling link. Many clients use this approach with Dentrix, Open Dental, Eaglesoft, and others.
What Do Patient Leads See After Clicking an Ad?
What Do Patient Leads See After Clicking an Ad?
Patient clicks on your ad and fills out a form with their name, email, and phone number. The AI then sends a text and follows up with a call during business hours.
Landing Pages
We may also combine AI outreach with a simple landing page that uses your onboarding form details plus a booking widget. Here's how it works:
1) Patient clicks your ad, submits their details, and then selects a preferred appointment time through a booking widget.
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2) The patient sees a message that the appointment isnât confirmed yet and is asked to call your office to confirm details.
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3) If the patient doesnât use the booking widget, AI outreach continues.
đĄ We can also link directly to your own booking page so it syncs with your PMS.








