Before going into the troubleshooting steps, it’s worth reviewing the service you’re advertising, as this can impact all three issues below. Based on thousands of campaigns, our most consistent ads are for Exam, Cleaning + X-rays OR Implant Consult + CT Scan. If you started with a different service and haven’t seen strong results, it can be helpful to test one of these first. You can do this through our New Advertisement form by clicking here.
Leads Are Not Answering The Phone
1. Strive to contact Hot Leads within 5 minutes
The #1 reason for low pickup rates is waiting too long to call leads. The AI does the heavy lifting by responding instantly and warming the conversation, but finishing with human follow-up is still essential. If this happens hours or days later, low pickup is expected. Although contacting leads within 5 minutes isn’t always possible, make it a priority to contact Hot leads as fast as possible.
2. Make sure to dial twice
Always dial again if the lead doesn’t pick up the first time. This has been shown to increase pickup rates.
3. Text the lead if they don’t pick up
Many people today don’t take calls from people they don’t know. This is why we use text as well.
4. Move unresponsive leads to the “✨AI Follow Up” stage
This ensures our AI follows up with leads to re-engage them and increase the chances of booking.
💡Cold Leads are a natural part of online advertising. Since they haven’t confirmed interest, having your team call them often wastes time. Let AI handle these, so your team can focus only on Hot Leads.
Patients Are No-Showing Their Appointments
1. Secure patient commitment with a deposit / card on file
When booking appointments from ads, many patients are brand new to your practice, so show-up rates are naturally lower. If it fits your practice, the #1 way to solve this is to collect a card-on-file or a deposit. This builds commitment in advance and can significantly improve show-up rates. Click here for the proven approach our clients use to get patients to agree to this.
2. Ensure you confirm the appointment time and address/parking information via SMS & email
You should be making it extremely hard for someone not to show up. This means over-communicating and making sure they have exact instructions on how to arrive at your practice.
3. Ensure you are using an SMS & email reminder system for appointments
Patients Don’t Want To Give Their Credit Card Details
(if applicable)
1. Ensure you are using our proven process and phone script
Our process has been rigorously tested to make it as easy as possible to collect a credit card over the phone. Click here to see the steps.
2. Ensure you know your value & have the right mindset
New patients are lucky they get to visit you, not the other way around. If you have an attractive service, it's reasonable to collect $25-$50 up-front to secure someone’s spot.
💡 If you’re already applying these steps, note that some markets are more competitive and may take longer to show results. In those cases, our team is actively reviewing performance and continuing to optimize your campaigns.