After studying over 200 successful dental marketing campaigns revealed that 97% included at least one offer. A compelling introductory offer is crucial when advertising to new patients online.

Effective introductory offers typically range between $30 and $100, depending on the services included.

For optimal results, aim for the $30–$60 range, provided it aligns with what your practice can offer.

Think of these offers as a way to get paid while having a sales conversation with potential patients.

You need to consult with new patients in order to find out what they actually need and offer it to them.

The problem is that consults are perceived to be boring and scary.

This is why advertising a consultation alone doesn’t work. Even if it’s free.

A new patient offer is more exciting and gives potential patients a reason to visit your office.

Once they're there, you can assess their dental needs and recommend the right treatments.

Think of it like dating: when you meet someone for the first time, you don’t propose marriage. You start with something simple, like coffee. Similarly, you can't expect new patients to commit to expensive treatments right away.

This is why low-cost introductory offers are effective. They give patients a chance to get to know your practice without a big commitment.

$49 Dental Checkup + 20% Off Restorative Treatment

This affordable offer provides real value and encourages patients to take the first step toward their dental health.

Our advanced ad targeting framework attracts patients who are likely not only interested in your introductory offers but are also seeking high-value treatments, such as implants or orthodontics.
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This approach helps engage individuals who are more serious about their dental care, making it less likely they are solely price-focused and more inclined to pursue higher-cost treatments, providing long-term value for your practice and a highly profitable advertising strategy.

A survey of nearly 13,000 practices revealed that the average gross production per patient is around $4,200.

However, this amount can be significantly higher for practices specializing in high-value treatments like dental implants, Invisalign, or cosmetic procedures. In fact, general dentists working with us report an average patient lifetime value (LTV) of $6,000 to $7,000.

Many dental practices offering new patient specials believe that accepting a short-term loss is worthwhile for long-term profitability.

If a patient is likely to spend $5,000 or more over the next three years, it can be beneficial to even take a small loss on the first appointment.

To advertise a new service, start by filling out the New Advertisement Form by clicking here. It also contains helpful advertising recommendations. Once submitted, our team will review it and get back to you shortly.