💡50% of patients already use AI tools like ChatGPT to choose a dentist (SEMrush, 2025)
How it Works
Max connects your practice to 110+ top online directories — including Healthgrades, Zocdoc, Vitals, and many others — and keeps your practice info synced across this directory network in the exact format AI engines favor.
When patients ask AI tools like ChatGPT "best dentist near me" or "Invisalign in Austin," the AI builds its answer from these directories. The more accurate, complete, and optimized your presence is across the network, the more often you get recommended.
This is similar to how early SEO movers locked in Google rankings that often still hold today. Practices that build their AI position now are positioned to stay ahead as more patients shift to AI search.
The Process
Initial sync: Once you complete onboarding, your practice is added to the directory network, and updates begin rolling out. Most directories go live within 2-3 weeks, though some can take longer due to publisher verification processes.
Ongoing management: Your practice details stay continuously synced. When anything changes (hours, services, new doctors), updates propagate automatically across the network. Max also tracks what patients in your area are asking AI tools, and makes sure your practice's info covers those questions.
Track Your Progress
Log in to your Dently AI portal and click AI Visibility Tracker in the left menu. There you'll see how often AI mentions your practice each month, how many of those mentions are recommendations, and how it grows over time.
The tracker updates on a month-by-month basis: you'll see a month's full numbers once that month ends.
FAQ
What if we're already listed on these directories?
Most practices are. But being listed isn't the same as being optimized for AI search. Max enhances your existing profiles with complete descriptions in the format AI engines favor, specific procedure names, full credentials, and consistent information across all directories. We also de-duplicate any conflicting listings so AI engines see one clear, accurate profile of your practice.
How can you update all these listings without me logging into each one?
We have direct data partnerships with these directories, similar to how a wire service feeds verified information to many outlets at once. Through these partnerships, we identify your existing listing and update it directly, using our own verified access rather than a login on your account. That's why no action is needed from you.
Does this cover AI tools besides ChatGPT?
Yes. We optimize your profiles for how AI systems read directory data, the same data that ChatGPT, Perplexity, Gemini, and Google's AI Overviews pull from.
What do I need to do to set this up?
To track AI visibility, we just need your Google Business Profile connected. Open your Quick-Start Checklist and click the link to integrate it, then click Linked Account and sign in with the Google account that owns your profile. We already have everything else from your onboarding form.
How quickly will I see results?
Most directory updates are complete within 2-3 weeks of onboarding, and results typically start showing within the first 30 days, about a week or two after your listings finish rolling out. The tracker updates month by month, so you'll see a given month's numbers once that month closes out. Similar to SEO, AI visibility builds over time and improves month by month.
What's the difference between AI mentions and AI citations in the tracker?
Mentions are how many times AI tools like ChatGPT name your practice when patients ask questions. Citations are the websites AI points to as its sources for those answers, such as your website, listings, and reviews. Citations are usually the bigger number, because one answer can cite many sources. Both numbers increase as AI visibility improves.
What if my practice information changes?
Just send us an email at [email protected] about any changes — hours, new doctors, services, address — and we'll update it across the network.
💡The AI Visibility Manager is a new part of your Dently AI platform. We're actively rolling out updates to tracking and functionality, so expect new capabilities here over time.